And the IF Design Award 2024 goes to... Silhouette
On its 25th anniversary, Silhouette's design icon - the Titan Minimal Art - receives one of the most beautiful gifts from the iF Design Award jury. The new collection marks the 21st time that Titan Minimal Art has been recognized for its outstanding design.
Once a year, the world's oldest independent design institution presents the internationally coveted award. 132 top-class design experts viewed almost 11,000 submissions from 72 countries and looked for pioneering design achievements. What the jury saw at Silhouette was inspiring. The globally successful complete eyewear supplier from Linz wins the iF Design Award 2024.
The jury recognized the outstanding design quality of their icon's latest optical collection, which combines the best of 25 years of Titan Minimal Art. It is light as a feather and ultimately minimalist. There are no screws or hinges. Particularly impressive: Titan Minimal Art is space-certified and has completed numerous missions in space. It was chosen for its exceptional, non-slip comfort and quality made in Austria.
The new collection is aimed at modern, discerning spectacle wearers who value both high-quality workmanship and an extravagant look when it comes to eyewear. The rimless look can be made even younger and trendier with four cutting-edge highlight shapes. The style of the shapes is made unique by tints and the innovative partial Color Groove, in which the edges of the lenses are outlined with bright colors.
