Pantone 13-1023 Peach Fuzz is fashion trend color 2024
As if someone had put a pastel filter over all the garish Barbie pink: While almost every fashion label opted for the bright version last summer, the coming season will be a little softer. The Pantone color institute recently named Peach Fuzz the new trend color of 2024, and the new, vintage-inspired Buttercup 03 by Andy Wolf is the perfect match.
The new trend color for 2024 is Peach Fuzz 13-1023, to be precise, the official name. According to the US Pantone Institute, it is a "velvety, soft peach shade whose all-encompassing aura is good for our hearts, minds and bodies". The soft apricot shade lies somewhere between pink and light orange and stands for togetherness, calm, safety, care and security. The trend color also symbolizes a new direction, inner peace and is said to have a positive effect on our well-being - a good outlook for 2024!
"Pantone has just announced the color of the year 2024: Peach Fuzz, a velvety-soft peach whose all-encompassing spirit enriches the heart, mind and body. Well, we can't help it: our Buttercup sunglasses are and do just that," announces Andy Wolf.
