High awareness thanks to WhatsApp
Short messages, sending pictures, voice messages ... WhatsApp has become an integral part of the daily communication of over 60 million users in the German-speaking world. At the same time, however, the medium is still hardly used commercially. This enables pioneering companies that are the first to use WhatsApp professionally in customer communication and advertising to achieve an enormously high attention rate.
And this is precisely the opportunity that Euronet Software AG offers its customers: Messenger is fully integrated into their industry software, including the option to send WhatsApp newsletters.
Telephone, email and text messages are the classic methods of one-to-one customer communication in the optometry and hearing acoustics sector. In addition, communication via WhatsApp has become established in a few companies. However, the usual approach of sending the customer an appointment confirmation or notifying them that their glasses are ready via their company or even private cell phone is a solution with predetermined breaking points: Not all employees are informed about the process, typing is time-consuming and often error-prone, the design is not standardized and sending WhatsApp newsletters is out of the question.
Customer communication via WhatsApp from Euronet
Euronet Software AG therefore offers its customers a professional solution without predetermined breaking points: the integration of WhatsApp Business API into the industry software. Whether making appointments, reporting status or sending invoices - everything is possible with WhatsApp from Euronet. This makes customer communication simple, standardized and transparent for all employees. Simple: Specially defined templates reduce effort and the potential for errors. Consistent: The templates can be adapted to the company's corporate design. Transparent: Communication can be viewed and carried out from any Euronet workstation and the complete chat history is stored with the customer data.
Newsletter for customer acquisition via WhatsApp
Experts such as OMR CEO Philipp Westermeyer are convinced that WhatsApp currently achieves by far the highest attention rate in customer advertising. Euronet users can take advantage of this. The industry software now makes it possible to send newsletters to customers. Any number of templates can be personalized and provided with images, links or PDFs. With just a few clicks, the customer data is selected and the newsletter is ready to be sent. And of course, the automatic, GDPR-compliant consent query and the option to monitor success are also included.
"A great communication tool," says Euronet user Alexander Schug, owner of Optik Niederprüm in Cologne, for example. The integration of WhatsApp Business API in Euronet enables him to communicate with his customers in a modern and professional way and to run eye-catching advertising.
About Euronet Software AG
Euronet Software AG, a subsidiary of the EVEX Group, offers IT solutions, marketing services, business consulting and market research for opticians and hearing care professionals. With around 40 employees, the company has been serving over 1,200 mainly medium-sized customers in Germany, Benelux and Switzerland for more than 35 years. The highest product and service quality based on state-of-the-art technology and the unique combination of IT, marketing and market research solutions have made Euronet one of the leading providers in this field.
