LINDBERG launches new advertising campaign
In a world driven by innovation, LINDBERG is a pioneer that is constantly evolving the eyewear industry. The Danish visionary has now embarked on a transformative visual journey that appeals to a fresh, youthful audience while staying true to its three cornerstones: Design, Innovation and Personalization. At the heart of this transformation is the new slogan "Visionary By Design".
The new slogan sums up the essence of LINDBERG: visionary, innovative thinking in symbiosis with distinctive design mastery. The new, ambitious campaign aims to communicate in a sophisticated, contemporary and differentiated way, leaving a lasting brand statement. Personalization is at the heart of this campaign, with careful consideration given to pose, imagery, art direction and casting to speak authentically to the audience. The focus is on portraying genuine human emotion through intimate photography, highlighting different personalities that transcend eyewear and reflect individuality.
Design
The design draws attention to the details of the product and the craftsmanship expressed through the distinctive hinge representation. The iconic screwless hinges are a hallmark of LINDBERG's visual identity, and through an artistic macro cut-out of these recognizable hinges, LINDBERG highlights a design detail that always speaks louder than any logo. The campaign elegantly highlights the product presentation and emphasizes the subtle luxury and distinctive design features.
Innovation
Innovation is at the heart of LINDBERG's approach to standing out in the industry through distinctive campaigns. The layout and content of this advertising campaign is characterized by captivating black and white. The black and white images are characterized by artistic macro shots, emphasizing LINDBERG's mastery and individuality and inviting consumers to experience eyewear as an expression of innovation and personal style.
Personalization
This project invites people to join LINDBERG on a journey where eyewear embodies innovation and individuality. They get an idea of what eyewear can be. LINDBERG envisions a future where every frame tells a story and every lens reflects a unique perspective and invites everyone to be "Visionary By Design", to see their own story in a clearer, sharper and exquisitely designed world.
