Bold Optical Fair: The hottest trade fair of the year - bigger than ever before...
The September edition of the Bold Optical Fair, the event for opticians in the Netherlands and neighboring regions such as Flanders and North Rhine-Westphalia, proved to be the hottest optical fair of the year. Not only because of the exceptionally warm weather, but rather because of the 411 brands that presented their latest designs, products and services.
The industrial backdrop of a huge old railroad factory provided the perfect contrast between design, fashion and architecture. Around 2750 opticians, mainly from the Netherlands, Germany and Belgium, but also from non-European countries such as the United States, came together in this historic setting. With all optical suppliers under one roof, the offer was diverse and inspiring, with a variety of eyewear brands from all over the world, different lens and machine manufacturers, in-store solutions and software providers, all presenting their latest innovations.
"I love visiting these trade fairs in different countries," says David Friedfeld, owner of Clearvision Optical (USA), "because it gives you a taste of the people, the culture and the business environment."
The unexpectedly hot weather, which is unusual for September in the Netherlands, posed considerable challenges for the organizers, who had to provide additional ventilation and cold air for both exhibitors and visitors. Due to the considerably larger influx of visitors at the last minute (1000 more than expected), their shuttle buses struggled to cope with the peak demand, resulting in sometimes significant waiting times.
"We would like to thank our visitors who made the effort to visit us in such large numbers despite the very warm weather," said the organizers of the Bold Optical Fair. "It was an overwhelming success, we received more than 2750 visitors in two days."
The next edition of Bold will take place on January 28 and 29, 2024 in the Werkspoor Cathedral in Utrecht and already promises to be "The Coolest place to be in optical". So don't miss this inspiring event!
Organizer: Bold Optical Fair / info@bold-opticalfair.nl / www.bold-opticalfair.nl
Location: De Werkspoorkathedraal, Tractieweg 41, Utrecht 3534 AP, Nederland
Date: January 28 & 29, 2024
