"Loyalty pays off twice": New end consumer campaign from Johnson & Johnson Vision
With a new campaign, contact lens manufacturer Johnson & Johnson is bringing potential and existing customers to specialist retailers with a loyalty promotion, helping opticians to expand their business. Contact lens wearers will receive a loyalty discount of up to 130 francs when they repurchase ACUVUE lenses.
"Loyalty pays off twice" - this applies to both consumers and participating opticians in the new campaign from Johnson & Johnson Vision. Contact lens wearers who buy their lenses several times from the same specialist retailer are rewarded twice with a loyalty bonus. Contact lens specialists benefit from additional sales from returning customers and are supported in retaining contact lens wearers and successfully exploiting the enormous potential of the ACUVUE portfolio.
The new cash-back campaign started on September 15 and runs until the end of the year. It works in three simple steps:
- Purchase at least two boxes from the ACUVUE portfolio from participating contact lens specialists - in the period from September 15 to December 31, 2023.
- Scan the QR code received with the purchase, log in and upload the receipt with product photo.
- Refund for the first purchase: up to CHF 60, depending on the purchase value
After 20 to 60 days (depending on the products purchased), participating customers will receive an email with the link for the second refund. This is just as easy as the first: buy at least two more products from the ACUVUE® portfolio in the same optician's store - in the period from 16.09.-31.03.2024 -, click on the link in the email and upload the receipt and a product photo. You will then be reimbursed for the second purchase: up to CHF 70, depending on the purchase value.
Thanks to this "double savings mechanism", the loyalty campaign attracts a high level of attention and creates strong incentives to buy. The double loyalty bonus brings new potential customers into the store and strengthens the loyalty of existing customers.
Johnson & Johnson Vision supports the participating contact lens specialists with a wide range of marketing materials: for use at the point of sale, the toolbox contains posters, displays and promotional flyers, for example. Customizable online materials such as newsletters, postings and videos are available for targeting prospective and existing customers via social media.
Successfully exploiting enormous market potential
"With the loyalty campaign, we want to support the commitment of specialist retailers and help to inspire even more potential or inactive customers and turn them into loyal contact lens wearers," emphasizes Friederike Winkel, Head of Marketing D-A-CH at Johnson & Johnson Vision. "In this way, we help our partners to exploit the enormous market potential. Because more than 3 million people in Switzerland are interested in contact lenses - there are still many opportunities."
Interested opticians can obtain further information about the campaign from their ACUVUE Account Manager and at www.jnjvisioncare.ch.
