ACUVUE OASYS MAX 1-Day: Advantages and market opportunities of the new premium daily disposable lenses

Ms. Schmelzing, your new daily disposable lens is called ACUVUE OASYS MAX 1-Day? What does the "MAX" stand for?

MAX stands for MAX wearing comfort and MAX visual quality, because our innovative daily disposable lens offers sharp, clear vision in all light conditions as well as a high level of end-of-day wearing comfort. This is thanks to an unprecedented combination of two technologies: TearStable technology enables longer-lasting stability of the tear film and therefore exceptional wearing comfort.The Optiblue Light filter improves visual quality and comfort by reducing annoying stray light by 20 percent.

The multifocal ACUVUE OASYS MAX 1-Day Multifocal also features another technology that is used in all ACUVUE Multifocal contact lenses from Johnson & Johnson Vision: The "pupil-optimized design" optimizes 100 percent of the parameters for pupil sizes that vary according to age and refractive error.

How does the new daily disposable lens fit into the ACUVUE portfolio?

We have developed ACUVUE OASYS MAX 1-Day for people who are very active both online and offline and have high demands on the visual quality and comfort of their contact lenses. Thanks to innovative technologies, our new daily disposable lens offers exceptional performance in a variety of demanding environments and changing light conditions. And not only in the spherical version, but also in the multifocal version. This clearly makes it our premium product.

What opportunities does the new lens offer specialist retailers?

With ACUVUE OASYS MAX 1-Day, opticians can respond even better to the needs of their customers and provide them with optimal care. This means they benefit from satisfied and loyal customers. Our new daily disposable lens has been specially developed for the intensive visual demands of a modern lifestyle. Our varied, demanding everyday lives and the long hours we spend on digital devices - sometimes up to 13 hours a day - constantly demand maximum performance from our eyes. In this context, many wearers complain about the negative impact on wearing comfort. This is precisely where ACUVUE OASYS MAX 1-Day comes in with its combination of two innovative technologies. It keeps the tear film stable for longer and offers a high level of comfort at the end of the day.

ACUVUE OASYS MAX 1-Day therefore meets the needs of both existing and potential customers with high comfort requirements. And as the multifocal lens in particular can be fitted easily, quickly and reliably with 96 percent fitting success, it offers specialist retailers optimum conditions. They are also ideal for turning spectacle wearers into so-called "dual wearers" who wear both glasses and contact lenses - depending on the situation and personal preference. Studies show that dual wearers are extremely lucrative, as they spend an average of 3.5 times more money when buying contact lenses in addition to glasses than when buying glasses alone. In addition, the customer loyalty potential for dual wearers is five times higher than for pure spectacle wearers.

In Switzerland, multifocal contact lenses are considered more complicated to fit. How do you counter this prejudice? And how easy is it to fit the new ACUVUE OASYS MAX 1-Day Multifocal?

Good contact lens fitting consists of finding an optimal design that meets all visual and comfort requirements. And this is no more complicated with multifocal contact lenses than with spherical lenses. In addition, ACUVUE multifocal lenses have a "pupil-optimized design". 183 pupil-optimized parameters make it possible to adapt the optical design of the contact lenses to the individual refractive error, the additions and the different pupil diameters of the ageing eye. In addition, Johnson & Johnson Vision offers a specially developed fitting guide and the ACUVUE Multifocal Calculator on the website for effortless fitting. Those who use these tools can significantly reduce the fitting time, increase the success rate and thus increase customer satisfaction. Opticians also receive support with fitting through Johnson & Johnson Vision's online seminars and individual training courses.

How is the contact lens market developing in general?

The Swiss contact lens market offers enormous development potential. Around 800,000 people currently wear contact lenses in this country. However, around 4.2 million Swiss people need a visual aid. Of these, over 3 million would be willing to test contact lists in the next 12 months.

In order to double the current market, we need to convince far fewer than half of these 4.2 million people of the benefits of contact lenses and offer them products that meet their needs. In view of this enormous market potential, we are very optimistic about the future and also see excellent business opportunities for our partners.

Why are trust and reliability so important when it comes to contact lenses?

For many people, the sense of sight is the most important sense, which is why some of them have reservations about putting contact lenses directly on their sensitive eyes. Poorly fitting or incorrectly adjusted contact lenses can lead to eye and vision problems and therefore have a massive impact on quality of life. It is therefore very important that the contact lenses are of high quality and come from a trustworthy and reliable source. There are also many false myths circulating about contact lenses, such as that they can get lost in the eye or that you can injure yourself when putting them on or taking them out. This unsettles many people who might like to wear contact lenses and makes competent, individual and needs-oriented advice from an optician a decisive success factor.

Which customers should contact lens specialists recommend the new ACUVUE OASYS MAX 1-Day daily disposable lens to?

We generally recommend offering the lens to both new wearers and existing contact lens customers. For existing customers, we recommend regularly asking whether their needs have changed, for example due to age, professional developments or new hobbies. In this way, opticians can take the opportunity to inspire their customers with more performance and wearing comfort. They themselves benefit from higher-quality sales, satisfied customers and therefore a high level of customer loyalty. As a general rule, the basis for optimum contact lens care is always careful consideration of physiological factors and the needs of the contact lens wearer.

How do you support your partners with the introduction of ACUVUE OASYS MAX 1-Day?

With the ACUVUE OASYS MAX 1-Day spherical and multifocal contact lenses, we offer our partners a product with excellent market opportunities. Particularly in the light of ever-changing lifestyles and the associated increase in the use of digital devices. We have put together a comprehensive support package so that they can make the most of the business potential of this premium contact lens: with marketing materials for both the stationary point of sale and online channels, with attractive offers and comprehensive training measures.

For their social media activities, we provide our partners with comprehensive, needs-based materials, CRM measures to address potential new customers and advertising campaigns so that they can expand their reach among their customers and attract local target groups to their business. In addition, we offer further attractive support with the ACUVUE satisfaction guarantee: Contact lens wearers can test ACUVUE OASYS MAX 1-Day without risk and get their money back if they are not completely satisfied with their new ACUVUE contact lenses for any reason. In this way, potential hurdles for the first purchase are significantly reduced.

In addition, our partners can deepen their knowledge of the new premium daily disposable lenses in our compact but comprehensive online seminars and receive tips on personal contact, advice and fitting as well as many other topics. Our ePED service with individual, personal advice is also available to them. This service was recently set up by our Professional department and has been very well received. Thanks to this wide range of support, our partners can concentrate fully on advising their customers, fitting ACUVUE OASYS MAX 1-Day and expanding their business.

ACUVUE®, ACUVUE® OASYS MAX 1-Day and ACUVUE® OASYS MAX 1-Day MULTIFOCAL are registered trademarks of Johnson & Johnson.