See further: Together for a healthy future

The new DNEye Scanner 3 from Rodenstock offers the option of an eye care check with an integrated fundus camera. In collaboration with a competent Eye Care Check partner, opticians can regularly help their customers to analyze whether they have an increased risk of developing an eye disease.

More than 50 % of vision loss can be avoided if it is detected in time. However, as many eye diseases only show symptoms when it is already too late, regular eye examinations can help to detect the first signs of eye diseases at an early stage. Cataracts, for example, are the main cause of blindness worldwide and account for around 50 % of all cases of blindness. Glaucoma can also lead to loss of vision and even blindness over time.

According to the World Health Organization (WHO), it affects around 80 million people, making it the second most common cause of blindness worldwide. Age-related macular degeneration (AMD) also causes a gradual loss of vision in the visual center, making it difficult for those affected to see fine details. According to the American Academy of Ophthalmology, AMD is the leading cause of severe, irreversible vision loss in people over the age of 50. Despite these risks, fewer than two in three people have their vision tested regularly.

Early detection of anomalies with the Eye Care Check

The Eye Care Check now enables opticians to offer their customers a more in-depth service and to position themselves as specialist opticians beyond vision. Especially in times of a shortage of specialists, particularly in rural areas, this service is a real added value for the people concerned. Based on a previous measurement with the DNEye Scanner 3, the customer receives comprehensive information about anomalies in the eye that may indicate a risk of eye diseases or other general conditions.

Together with a competent Eye Care Check partner, Rodenstock offers opticians and their customers this additional service. Using the pre-installed digital service tool CNXT, which enables intelligent and automatic data transfer, the measurement data can be transferred to the eye care service provider on request. There, it is analyzed by an ophthalmologist from their network and, in the future, alternatively as a quick check based on artificial intelligence for possible risks and anomalies and sent back to the optician via CNXT in the form of a risk report, which provides comprehensive information on potential risks for a range of eye diseases such as glaucoma, cataracts and AMD/macular degeneration. In addition, potential risks for diabetic retinopathy, cardiovascular diseases can also be identified in good time.

The Eye Care Check provides opticians and customers with specific recommendations for action and is therefore a useful component of regular preventive healthcare. However, it does not replace a diagnosis by an ophthalmologist.

More intensive customer loyalty with the extended customer journey

The Eye Care Check offers opticians an easy way to enter the field of optometric services and thus increase customer loyalty and frequency. As the Eye Care Check is recommended approximately once a year, existing customers visit the optician's store more frequently and regularly. This regular visit cycle creates room for the optician to sell more and shortens the purchase cycle for new glasses. New customers can become aware of an optician through the Eye Care Check, who in turn can win them over as spectacle customers. For both target groups, the Eye Care Check is an innovative service that makes a major contribution to long-term customer loyalty and strengthens confidence in the optician's professional expertise.

Using biometric vision analysis with the DNEye Scanner 3, which forms the basis for a lens and frame consultation, the optician is now clearly differentiating itself from its local competitors with this new service as a specialist optician beyond vision and is further expanding its positioning.

Source: www.rodenstock.com