Hand in hand for a good cause
Every autumn, the charity event "Tribute to Bamby" takes place, which, together with well-known partners from business and the media as well as committed stars, has set itself the task of collecting donations for the "Tribute to Bamby" foundation. The foundation supports projects for children and young people in need throughout Germany and draws attention to grievances and issues that receive too little attention in society.
Silhouette is a long-standing partner of "Tribute to Bamby" and, for the 18th year, is creating a high-quality glasses cloth in a double-twist design, which will be sold through opticians for a good cause.
Taking advantage of the media attention surrounding the "Tribute to Bamby" charity event, which is taking place this year on October 19 at the JW Marriott Hotel Berlin, and doing something good for children and young people who are not on the sunny side of life - a first-class idea! Silhouette thought so back in 2005, when the company took part in the charity event for the first time. Since then, the Austrian premium eyewear manufacturer has developed high-quality microfiber eyewear cloths for this event every year. The special edition is then distributed thanks to the considerable commitment of Silhouette partner opticians. All proceeds go to the "Tribute to Bamby" foundation, which uses them to support numerous children's and youth aid projects.
The double-twist cloth, which was initially only intended as a small good deed, has now established itself as a coveted collector's item. This year, the iconic glasses cloth is once again a sight to behold: The fine colored rings that outline the deer not only surprise with an exciting optical effect, they also draw parallels to a particularly successful new technique surrounding the colorful accentuation of rimless collections that Silhouette presented this year: the "Color Groove".
Silhouette is providing opticians with a range of attractive POS articles to go with the cloth, which the end customer can purchase for €3.80, in order to generate even more attention for children and young people in need. The packages are available with 65 spectacle wipes each, a presenter, poster and counter display.
