Young, active, short-sighted?
CooperVision has been concerned with the eye health of young wearers for many years and has developed a contact lens program that is precisely tailored to teenagers and young adults.
50 million young adults between the ages of 16 and 25 need vision correction in Europe.158 percent of contact lens wearers are under the age of 251when they wear contact lenses for the first time. These figures show that it can be worthwhile for opticians to talk to young adults about contact lenses as an alternative to glasses and to attract young people who wear glasses to contact lenses. The Singles® by CooperVision disposable contact lens program aims to help opticians attract a young customer base, talk to young people about contact lenses, retain them in contact lenses and thereby prevent drop-outs in the long term.
According to a study conducted by CooperVision in 2021*, eleven percent of young people under the age of 12 start wearing contact lenses, 44 percent between the ages of 13 and 16, 34 percent between the ages of 17 and 20 and only ten percent between the ages of 21 and 24.1This shows that it is important to talk to adolescents about contact lenses when they are in their teens.
"For many, the age of 16 marks the beginning of an important stage in their lives, when wearing contact lenses can give them self-confidence. It is important for us that retailers recognize that the target group of 16 to 24-year-olds offers great sales potential. This turnover needs to be tapped into. However, this can only be achieved if you know the young target group and their wishes and needs. This is the aim of our Singles® disposable contact lens program for young adults. It is about empowering optical professionals to get young people excited about contact lenses. That's why our program offers support for the optimal approach, consultation and fitting," explains Dr. Ole Rossbach, Head of Marketing DACH at CooperVision. With the Singles® disposable contact lens portfolio, including the Live®, clariti® 1 day and MyDay® brands, retailers are able to offer young adults versatile care options that enable a high level of customer loyalty across all life cycles.
Interested contact lens specialists can find many more interesting facts about contact lenses and young adults on the landing pagewww.coopervision.de/young-wearers. An interactive quiz provides optical professionals with interesting facts about the potential target group in a fun way.
CooperVision also supports specialist retailers with analog and digital advertising materials, including end user flyers and social media templates that can be downloaded via the CooperVision extranet. An e-learning course is offered via the in-house training platform, which prepares specialist retailers for targeting young end consumers.
