Lacoste presents Arthur Fils as the face of its new eyewear collection "The Line"
Arthur Fils, one of the most promising talents in French tennis, has been selected as a brand ambassador for the Lacoste 2024 textile and eyewear collection. Fils is the youngest player in the men's top 50, having won his first ATP title at the age of just 19.
With his exceptional performances on the tennis court and his charming demeanor, he perfectly embodies Lacoste's DNA. The campaign features a series of cheerful and sophisticated images that capture the essence of the collection and are perfectly interpreted by the athlete.
The Line collection is an innovative design project that combines classic and contemporary trends and reflects the French brand's appreciation for handcrafted details and high-quality materials. The frames feature classic design elements with a fresh approach and timeless shapes, accentuated by Lacoste's signature transparent tortoiseshell colors. The eyewear's unmistakable French charm is evident in the iconic crocodile symbol, the Petit Piqu© pattern and the reinterpretation of the strap concept, which is given a fresh twist with wafer-thin, colored stripes at the ends and temples, embodying the true essence of Lacoste DNA. The slender acetate temples, decorated with a subtle round metal crocodile in matching shades, complete the elegant shapes of the glasses. The combination of different materials gives this collection a sophisticated design that exudes class and style. "The Line Collection is an exciting new addition to the Lacoste Eyewear game and we are thrilled to have Arthur Fils playing this game with us. Arthur's enthusiasm and energy perfectly embody Lacoste's ideals of elegance and grit," says Gabriele Bonapersona, Chief Brand Officer of Marchon Eyewear.
The sunglasses L6035 from The Line collection is characterized by a timelessly masculine, modified rectangular front. A tone-on-tone metal crocodile symbol tops a reinterpretation of the ribbon concept with elegant colored stripes on the temple tips and temples. The sophisticated design is made of acetate with metal details and is available in four color variants: Havana, Black, Transparent Blue and Dark Havana.
The L2954the modified retro-style rectangular optical frame, is made of acetate with metal details and features elegant colored stripes on the temple tips and temples that reinterpret the ribbon concept. This timeless and masculine style, shown in the DarkHavana campaign, is also available in Black, Transparent Khaki and Transparent Blue.
