Lacoste's reinterpretation of its most iconic eyewear concept
Lacoste launched the "L.12.12 Trim" in January, which represents the further development of one of its most famous eyewear concepts. This product line comprises two pairs of sunglasses and an optical frame and is aimed at a young, fashion-conscious audience.
The L.12.12 Trim models, which owe their name to the unmistakable Lacoste Piqu© pattern that can be seen on the core wires visible through the temples, embody the house's unmistakable positioning as French Fashion Sport. New shapes, summery, transparent colors. The core wire visible through the transparent temples features the Piqu© pattern and the tone-on-tone crocodile logo in a metallic look underlines the brand identity.
The transparent, injection-molded frame of the new Sunglasses L6023S / L.12.12 Trim with its soft, rectangular front can be recognized by the small Piqu© logo on the temple ends, which is repeated in the metal plaque on the inside of the temples. The model is presented in beige in the advertising campaign and is also available in gray, brick, khaki and brown.
The transparent framework of the new L.12.12 Trim sunglasses L6024S made of injection-molded plastic has an oval front and is characterized by the Petit Piqu© logo on the temple ends, which is repeated in the metal plaque on the inside of the temples. The sunglasses, which are presented in rose in the advertising campaign, are also available in gray, brown, beige and azure blue.
The new optical version L2944 / L.12.12 Trim has a teacup front and can be recognized by the Petit Piqu© logo on the temple ends and the metal plaque on the inside of the temples. This optical frame appears in the advertising campaign in rose, but is also available in gray, azure blue and brown.
About Lacoste
Since the creation of the first polo in 1933, Lacoste has drawn on its authentic sporting heritage to bring optimism and elegance to the world with a unique and original lifestyle for women, men and children. At the intersection of sport and fashion, Lacoste sets us free, brings movement into our lives and gives us the opportunity to express ourselves. In every collection, in every line, the timeless elegance of Lacoste is captured through a combination of creativity and classicism. Since its inception, the aura of the crocodile has grown in strength with each generation that has worn it, becoming a symbol that transcends style.
