One from Hawaii
Maui Jim launches "Ekahi" (One from Hawaii) - the first collection to be developed since the brand joined the Kering Eyewear portfolio. It combines advanced technology with a fresh design approach and is characterized by diverse shapes, vibrant colors and distinctive details that reflect the beauty of Hawaiian nature and culture.
Inspired by an appreciation of light and color, Maui Jim's focus on innovation finds its highest expression in prescription technology and proprietary PolarizedPlus2 technology integrated into each lens to protect the eyes from harmful UV rays and enhance the wearer's visual experience.
PolarizedPlus2 consists of several layers of coating: A high-efficiency polarizing film that eliminates glare, color-enhancing technology for exceptional color and clarity, a scratch-resistant Clearshell coating for improved performance and durability, a water and oil repellent treatment that repels water and grease to keep lenses clean, an anti-reflective coating on the back that neutralizes glare from behind, and a treatment on the front that reduces light transmission while providing an appealing aesthetic.
The Ekahi collection was designed with elements associated with Maui Jim's identity. These elements are the Wavy Pattern, which evokes the ebb and flow of the ocean or the peaks and valleys of the island, the Hawaiian Native Pattern, which is inspired by the complex geometric patterns of traditional Hawaiian textiles, and the Slash, which is inspired by the dynamism of the Maui Jim logo. As a tribute to Maui Jim's roots, each model in the Ekahi collection bears a Hawaiian name.
The collection consists of three main segments: MauiPure, MauiBrilliant and SuperThin Glass, each named after a specific lens material. Thanks to their specific properties, the brand's models are perfect for outdoor sports and outdoor lifestyle. They appeal to different tastes and target groups, from experienced athletes and adventure seekers to the young, trendy Generation Z.
The MauiPure segment, which in turn is divided into Icon Pure and Entry Pure, is particularly appreciated by outdoor enthusiasts who are looking for cool, sporty and active shapes for outdoor life and adventures.
The rimless Icon Pure goggles bear the unmistakable visual codes of Maui Jim such as the wavy pattern and the slash. The slash on the temple tips and retro-inspired details such as the raised Maui Jim logo from the 80s can also be found on the Entry Pure.
