evil eye: "elevate your game"
The sports eyewear brand evil eye is launching its first capsule collection under the motto "elevate your game". The highlight of the collection is the unusual color: an eye-catching neon orange. It presents four of the brand's most popular models.
The collection offers a refreshing and trendy interpretation of the high-quality evil eye sports glasses. The new color gives the pathline pro, pathline.f pro, roadsense and traileye models an eye-catching, modern look while offering the outstanding quality and performance that athletes around the world appreciate.
"With this unusual choice of color, we are responding to the strong market demand for neon colors and at the same time making a statement in terms of brand visibility," says Daniel Saurug, Product Manager at evil eye.
The intense neon orange not only reflects current trends in sports fashion, but also gives the models an unmistakable appearance and visibility in any environment - whether in the media, at sports competitions or for leisure. The collection is perfect for athletes who want to make a statement that emphasizes their personality and style, while the sports eyewear offers maximum performance and protection.
The new models in neon orange will be available from April at partner opticians and in the online store at www.evileye.com.
