HYPE from KOO Eyewear - style and performance
The new HYPE glasses combine innovative technical features with a distinctive design to offer uncompromising visual performance - from the original style of the frame, which is designed for optimum ventilation, to the toric lens from Zeiss for high visual comfort.
KOO Eyewear presents the new HYPE glasses with a bold design and innovative technical features for unparalleled performance. Designed primarily for road cycling, HYPE features large air vents on both sides of the frame and an opening in the center of the frame. With this exclusive central position of the air intake, HYPE guarantees a constant air flow that prevents the lenses from fogging up and makes them suitable for the most intense activities. The design elements with their angular shape and linear style give the glasses a sporty and eccentric charm - for anyone looking for a balance between style and technology.
"HYPE represents a new concept in cycling eyewear at KOO Eyewear," explains Simona Tironi, Head of Marketing at KOO Eyewear, "because the design of these glasses is different from anything we've done before: Their unique style combined with optimal ventilation was developed with the needs of professional athletes in mind."
In addition to the aesthetic design, the HYPE has all the basic features of sports glasses: state-of-the-art ergonomics for maximum performance, a wide field of vision and wrap-around temples for maximum stability. At first glance, the glasses appear to consist of two separate lenses, but when you look at them from the inside, you realize that they are a single lens: Thanks to this solution, KOO Eyewear was able to use a toric polycarbonate lens from Zeiss, i.e. a double-curved lens that ensures high visual comfort. HYPE is compatible with the KOO Eyewear Optical Clip for prescription adjustment. With all these technical features, HYPE is particularly popular with experienced cyclists, such as the members of the Red Bull - BORA - hansgrohe team, who have the model from KOO Eyewear in their eyewear kit.
With the decision to use 45% polymer materials of biological origin for the frame, the glasses also meet the requirements of consumers who are increasingly paying attention to sustainability. The HYPE collection comprises 9 different color variants that uniquely combine fashionable elements with high-performance functions.
HYPE can now be purchased on the kooworld.cc website at a price of 200 euros. The collection will be available in all stores from January 2025.
