Bold eyewear design for Generation Z
Following successful test marketing for the new EKKIU brand in the trend-setting eyewear markets of Italy and Greece, the Swiss Eyewear Group proudly announces the global launch of EKKIU at Silmo Paris. EKKIU captures the essence of Generation Z and celebrates their individuality with bold, colorful looks.
The spirited new collection is designed and developed in Switzerland and made from handcrafted, environmentally friendly acetate. By using high-quality Eastman Tritan lenses, EKKIU offers not only a high fashion standard, but also state-of-the-art optics and the best clarity. EKKIU will be exhibited at Silmo Paris on the ADCL stand in Hall 6, Stand L054.
About Swiss Eyewear Group
Swiss Eyewear Group (International) AG is a public limited company based in Zurich, Switzerland. EKKIU is a registered registered trademark of Swiss Eyewear Group (International) AG.
