New Gaya line from Chloé fall/winter 2023
Chloé's new Gayia line, presented in the Fall-Winter 2023 eyewear campaign, represents the Maison's relentless commitment to producing fashion more responsibly through the use of innovative materials. Style and sustainability merge as part of this purposeful transformation.
The aim of the house is to celebrate modern femininity and respect for the planet. Emblematic of this dual vision of beauty, Gayia eyewear evolves with new shapes and a new color palette. The new models retain the characteristic codes of the previous season to document their uniqueness, including the founding principle, the color name and the limited edition number, all engraved on the inner temple of the frame.
All Gayia models are made from ReAce, a 100% recycled acetate obtained from acetate waste (pre-consumer), with the aim of using what is already there. In line with this concept, the packaging is made from bonded leather, which consists of 52 percent recycled materials. Exquisite craftsmanship and refined silhouettes are the common elements of the Reloaded range of sunglasses and optical frames, available in earthy, organic and mineral tones, as well as black and Havana carryover variants. From "Forest Brown" and "Sparkling Sand" to "NeonGreen" and "Amethyst Violet", the colorful palette, available in limited quantities only, adds depth and sophistication to the bold proportions and firm contours of the Gayia styles, enhanced by the luminous golden touch.
