Strong appearance: Silhouette celebrates 25 years of Titan Minimal Art at opti
The guiding principle "Empowered by Lightness" not only applies to Austrian complete eyewear manufacturer Silhouette's ultra-light eyewear, but also to its trade fair appearance at opti in January 2024. With floating, light and airy white elements, Silhouette creates a bright, open and inviting world full of light-heartedness on a generous 200 square meters.
Anyone who immerses themselves in the universe of the globally successful premium eyewear manufacturer at stand C3.341 will discover the fascination and appeal of stylishly illuminated walls, displays and screens as well as ultra-modern shop-in-shop solutions. When it was founded in 1964, the family-run company already had the ambition to develop the most beautiful eyewear in the world. With this trade fair appearance, Silhouette succeeds in presenting them in a correspondingly magnificent way. The stand concept illustrates what the brand is all about: unique lightness, an outstanding wearing experience, fascinating design and a presentation at the opticians that is hard to get enough of. All this makes Silhouette the benchmark in the premium eyewear sector.
Trade fair highlight: the anniversary edition of the TMA eyewear icon
In addition to exciting new products, the global market leader in rimless eyewear has also prepared a very special highlight for opti. For the first time, Silhouette is presenting its anniversary edition of the new Titan Minimal Art. This ultra-light icon from Silhouette celebrates its anniversary in 2024. For 25 years, the TMA has inspired millions of people around the globe. And even beyond: the TMA has already been used on over 70 space missions. The collection, a perfect blend of style and innovation with a brand new look, heralds the future of rimless eyewear, inspired by a quarter of a century of excellence. Tom Smits, Managing Director of Silhouette Deutschland GmbH, is enthusiastic: "We have high expectations for the trade fair and can hardly wait to get started. We have the highlights ready and are now working flat out to present them perfectly. We are looking forward to spending three unforgettable and successful opti days together with our business partners.
Silhouette can be found at opti from January 12 to 14 in Hall C3, Stand 341.
