Ultra Limited goes ultra fresh
Italian brand Ultra Limited has unveiled four new sunglasses at Mido 2024. The brand, known for its unmistakable blend of elegance and modern style, proudly presented its brand new Lido, Pellestrina, Spargi and Potenza models.
Tommaso Poltrone comments: "We have decided to launch four brand new frames inspired by models that have become bestsellers over the last ten years. We have recognized their enduring appeal and have taken these concepts into a new era by combining their timeless essence with an incredibly attractive, fresh and colourful twist."
Fascinating design concept
As part of the groundbreaking evolution of the Ultra-Limited design concept, the key innovation is a completely new temple design with carefully printed striped engravings, featuring a unique multi-colored design on the front, accentuated by an additional layer of acetate, creating a fascinating three-dimensional effect.
Contrasting colors with sleek lines
This design concept, which was first introduced in September with the Bassano, Altamura and Valeggio models, gives the frames a new, fascinating complexity and modernity. The trio of cat-eye shaped models Pellestrina, Spargi and Potenza - introduced directly at MIDO - embody the modern style with a rich play of contrasting colors and sleek lines. While the beautiful octagonal Lido model promises to be a statement piece for those who appreciate bold and dynamic design choices.
About Ultra Limited
Ultra Limited was founded in 2014 by the Italian company 450 Srl. The eyewear brand began as an entrepreneurial project born from the expertise and know-how of four visionaries who proposed a new stylistic reference for the world of fashion and eyewear. With an instantly recognizable and recognizable style, today the unique and customizable products of the Ultra Limited collection are characterized by the best Italian craftsmanship and quality, as well as creative design ideas with colorful and expressive details and combinations. Ultra Limited frames have been worn by Luca Argentero (actor), Sabrina Ferilli (actress), Renzo Arbore (actor), Gabriel Garko (actor), Gianni Morandi (singer), Paolo Nutini (singer and songwriter) and many other famous faces.
Ultra Limited is part of the new OTTIMI CONSORTIUM, the first Italian optical consortium made up of leading optical companies that have joined forces to represent the excellence of Italian production and the values of Made in Italy.
