Blackfin establishes direct sales in the USA with a branch in Texas
Blackfin Titanium Eyewear, a name synonymous with the highest quality and innovative Italian craftsmanship in premium eyewear, announces a groundbreaking development in its distribution model in the United States.
As of March 1, 2024, Blackfin will end its partnership with Villa Eyewear and begin direct sales through its new subsidiary, Blackfin Eyewear Inc. based in Houston, Texas. This team will be dedicated to the structured support of the entire national territory and guarantees proximity to the customer and excellent execution. In this way, the eyewear manufacturer aims to meet the high standards of service and quality for which Blackfin is renowned.
Maintaining customer relationships
The strategic decision marks a significant milestone for Blackfin in the U.S. market and symbolizes a step forward in improving customer relationships and operational efficiency. The formation of Blackfin Eyewear Inc. not only represents a geographic expansion for Blackfin, but also reinforces its commitment to bringing exceptional service and a comprehensive eyewear collection directly to the U.S. market.
Communicate directly
A key benefit of this transition to direct sales is the facilitation of direct communication between Blackfin and its customers to ensure an authentic and consistent brand experience. This change will allow US customers to have full access to the full range of Blackfin premium titanium eyewear, including the latest and exclusive designs. In addition, Blackfin will ensure quick responses and personalized customer support with a dedicated team for the US market. The move also allows for more sophisticated and tailored marketing initiatives that closely align with Blackfin's ethos of innovation and customer focus.
Further develop business strategy
Nicola Del Din, CEO of Blackfin, expressed his excitement about this significant development: "We are delighted to take this step with Blackfin in the US market. The company is solid and has reached the maturity that makes us ready to further develop our business strategy. This move to direct sales is a testament to our growth and commitment to our customers. We are convinced that our customers will greatly appreciate the direct contact with our brand by experiencing the authenticity and quality that Blackfin stands for." He continues: "We are fully aware of the complexity of the US market and could not have imagined the development of our business in this country any other way. A direct connection with opticians is crucial to provide them with all the necessary tools to effectively support their work. Blackfin stands for more than just an excellent product; it embodies an authentic story and a dedicated team working passionately towards a common goal. Everyone who works with us understands and shares these values, which are an integral part of our product," continues Nicola Del Din.
Blackfin at Vision Expo East
Blackfin will be present at the upcoming Vision Expo East in New York from March 15 to 17 with its own booth A134 in "The Atelier" area to present the latest collections and discuss the new direct sales model.
Opticians and retailers interested in learning more about Blackfin Eyewear Inc. are invited to visit the dedicated US website at usa.blackfin.eu for contact information and further details.
