The game begins - with HEAD and CHARMANT!
Japanese eyewear manufacturer CHARMANT has signed an exclusive global license agreement with premium sports brand HEAD for the development and distribution of optical frames and sunglasses. The new agreement reflects the shared passion for high-quality design, innovation and technology that drives both companies to excel.
From January 2025, CHARMANT will exclusively take over the design, development and distribution of optical frames and sunglasses for the HEAD brand. The first new products resulting from this collaboration will be launched in fall 2025.
CHARMANT has experienced rapid growth since its foundation in the 1950s. The company has not only developed into a leading global manufacturer of high-quality prescription frames and sunglasses, but has also developed its own titanium alloy and production techniques thanks to its technological expertise, which sets it apart from its competitors. CHARMANT designs and manufactures eyewear for leading fashion labels as well as its own house brands and distributes them worldwide.
HEAD hardly needs an introduction. Since the late 1940s, the international pioneer of sports technology has been inspiring the world with innovative ski and tennis equipment. Today, HEAD is still a leader in the development of high-quality winter, racket and swimming equipment and a partner to top athletes from the world of high-performance alpine sports and tennis.
Koji Horikawa, President and CEO of CHARMANT Group, welcomes the new collaboration: "We are excited about the new partnership with HEAD, a remarkable global company that shares our core values: Passion for innovation, craftsmanship and high quality. HEAD's collection, as a prestigious and iconic sports brand, complements our portfolio and is a profitable addition to our eyewear offering."
Michael Huber, Vice President Licensing at HEAD, adds: "We are very excited to partner with CHARMANT, a company that stands for exceptional craftsmanship and innovation in the eyewear industry. We share the same philosophy and high standards when it comes to design, functionality, innovation and performance. In the course of our conversations, we have come to appreciate each other, especially through our shared passion for sport. This collaboration brings together the best of both worlds. We are confident that the new HEAD eyewear collection will meet the high expectations of athletes and fashion-conscious consumers alike. We can't wait to bring the collection to life and expand its reach globally."
