The brand for more success in specialist optical stores
Probon, the oldest loyalty point system in Switzerland, is strongly committed to local specialist retailers. Also for opticians who want to strengthen their customer loyalty and benefit from Probon's sales potential. They can offer their customers sales-based rebates and thus efficiently retain their customers.
The traditional Probon brand has been part of Switzerland since 1956. Since last year, Switzerland's oldest and most diverse loyalty point system has been sporting a modernized image. The focus is on the regionality of the Probon specialist stores and the local connection with their customers. From traditional cheese dairies to hairdressing salons and veterinary practices to specialist opticians. The Probon tokens can be collected and redeemed in a wide variety of stores. For a full collector's card, you receive a 10-coin voucher. In relation to the purchase amount, this is the most lucrative cashback system in Switzerland. A system that strengthens specialist retailers in several ways: it supports in-store sales and efficiently retains customers. In addition, Probon enables lower commissions thanks to fair and attractive framework agreements and provides stores with free advertising material. Last but not least, Probon helps to improve online presence by enabling specialist stores to play the brand as an additional benefit on their digital channels.
Proven values with a historical trend
The Probon value stamps have always stood for the values of proximity and sustainability, as they reward shopping and consumption in Probon-Land Switzerland - in over 1000 local stores from 60 sectors from Murten to Lake Constance. This regional anchoring is graphically illustrated on the new trading cards: they show the local backdrop of the respective region and make the shopping experience in the local specialist stores tangible.
Regional tradition with a future
With local consumption, Probon not only strengthens the Swiss retail trade, but also promotes the diversity of offerings in the regions, fosters local exchange and builds regional networks to secure the future of the retail trade in urban and rural areas. The future of specialist optical stores and various businesses from the diverse and worthwhile world of Swiss retail.
Contact:
Cooperative Probon.ch
Hans Pfäffli, Managing Director
Güterstrasse 21
4900 Langenthal
031 328 18 18
hans.pfaeffli@probon.ch
