Maui Jim and Red Bull join forces in three-year partnership
Maui Jim and Red Bull announce their three-year collaboration based on innovation and dynamism. With this partnership, the two renowned brands combine style and performance and redefine the boundaries of adventure.
Maui Jim, the premium sunglasses brand with PolarizedPlus2 lens technology, and Red Bull are both known for their commitment and pursuit of excellence. The joint journey of the two brands focuses not only on excellence, but also on a unique style.
The partnership combines the precision and clarity of Maui Jim's high performance sunglasses with the impulsive energy and excitement of Red Bull's world of extreme sports and entertainment. Various immersive events and exciting projects are planned that will provide a great experience.
Special attention is paid to the diverse worlds of skateboarding and water sports. Enthusiasts can look forward to exciting events that represent a symbiosis of sport, adventure and eyewear innovation. Adrenaline-filled moments and unique experiences await fans at these joint events, which appeal to both experienced athletes and passionate fans alike.
The collaboration between Maui Jim and Red Bull is more than just a partnership: it is an immersive encounter that invites everyone to experience the unique synergy between the two brands. At its heart is the extraordinary blend of style, innovation and adventure that inevitably links sport with the world of sunglasses. Together, the limits of what is possible are redefined.
About Maui Jim and Red Bull
Maui Jim sunglasses were born on the beaches of Maui to protect eyes from the harsh rays of the island sun. Today, Maui Jim is the fastest growing premium sunglasses brand in the world and is sold in over 100 countries.
Maui Jim is known for its unparalleled "Aloha Spirit", customer service and advanced PolarizedPlus2 lens technology. All Maui Jim sunglasses completely block harmful UV rays and eliminate glare by enhancing and intensifying color, clarity and detail. Maui Jim sunglasses have been awarded the Seal of Recommendation by the Skin Cancer Foundation as an effective UV filter for the eyes and surrounding skin. In 2022, Maui Jim became part of Kering Eyewear, which is part of the global luxury group Kering.
Red Bull is a global energy drink brand that has become synonymous with pushing the boundaries of human achievement and adventure. Red Bull has established itself as a major player in extreme sports, music and entertainment, inspiring millions of people to "give wings" to their dreams.
