opti premiere for Optiswiss
2023 was the premiere for Optiswiss at the Opti trade fair in Munich. Despite critical voices and heated discussions in advance, the Swiss company did not want to miss the opportunity to talk to its existing and potential new customers and present the latest product and service innovations. The success proved them right. The team was very satisfied, not only with the number of interested visitors, but also with the quality of the discussions.
The trade fair appearance was crowned by a prize draw, in which, in addition to meters of Swiss chocolate and an exclusive in-house training course by renowned sales professional and author Roman Kmenta, there was nothing less than 24 months' use of a Myopia Master to be won. The focus on the product side was therefore also on the BIOMETRICS highlight technology, which has recently been extended to the near comfort and single vision segment due to its great success.
Territory protection strengthens specialist retailers
However, the Swiss can do more than "just" produce excellent spectacle lenses in Basel. The unique exclusive concept supports the specialist stores in their sustainable positioning and also assures them of this in writing in the form of territorial protection and exclusion from supplying chains and discounters. The aim behind this is to create genuine strategic partnerships on an equal footing and to consistently strengthen specialist retailers.
Fresh appearance with new imagery
The Optiswiss image is generally very fresh, high quality and young. With new imagery and, from February, a completely new website that is intended to appeal not only to opticians but also to end consumers. As well as completely redesigned digital and analog tools to make work easier. These include the MyOS app, which can be used to check the current order and delivery status, intuitively advise on products and store individual prices.
New product catalog as an intuitive reference work
The modern, clean appearance is also reflected in the new product catalog. Compact, in a handy format and deliberately limited to the essential information, the catalog serves as a quick and intuitive reference work.
Complete package for effective advertising
Optiswiss has also created effective and extremely appealing annual campaigns to attract attention and increase customer frequency. The overall package per campaign can be customized in co-branding and includes advertising mailings or postcards, posters and table displays as well as a Media Creator license and a digital package for social networks. This is accompanied by the promise of measurable success, individual planning with a personal contact person and the security guarantee that all customer data remains 100% with the business owner. Optiswiss makes a relevant contribution to the implementation of these limited campaign packages for each store.
Photochromic lenses "made in Switzerland"
Last but not least, there is news from the Basel production site: Photochromic lenses made in Switzerland will join the well-known Transitions products in the portfolio from February. PhotoTrans is available in the colors Brown and Grey with an extensive product selection.
Perfect down to the last detail
The new slogan "Perfect down to the last detail" speaks for itself: continuity is reflected in the quality and innovative strength - with the permanent endeavor to develop unique selling points for traditional specialist retailers as an equal partner.
