The Blackfin Experience for over 350 opticians
More than 350 opticians will come to Agordo in the Dolomites of Belluno during the year to live their personal Blackfin Experience. Blackfin is opening the doors of its sustainable Black Shelter headquarters, which has been awarded CasaClima Work&Life certification and was inaugurated in 2021 to mark the company's 50th anniversary, to give customers the opportunity to discover how and where titanium eyewear is made.
The initiative was launched in 2022, but from this year it will continue in a more structured way with organized visits involving around 15 to 20 opticians from the most important European markets each time, from Germany, France, Austria and Switzerland as well as from Nordic countries.
"Our aim," explains Nicola Del Din, CEO of Blackfin, "is to provide an insight into the company's history and the developments in Blackfin's production. We primarily invite opticians who are our regular customers, but we are also happy to present ourselves to potential customers. It is true that we present our history and product with digital tools and images, but you have to see the place where the glasses are made and the way they are made with your own eyes to understand the authentic value of our frames. We therefore strive to offer our visitors a full immersion experience, at the end of which the opticians have not only become friends, but our brand ambassadors in the truest sense of the word with their colleagues and end customers."
In the Black Shelter, which also houses the management offices, production is divided into different areas. This not only makes day-to-day work more efficient, but also makes it easier to understand the entire process, which comprises 109 phases, many of which are still carried out by hand. A company at the foot of Monte Agner, a majestic peak almost 3000 meters high, which towers majestically and impressively behind the large glass fronts of the company headquarters.
