Survey on the influence of sustainability on employer attractiveness
The topic of sustainability is becoming increasingly present in the optical industry: studies show that responsible action is increasingly important for current and potential employees and can have a positive impact on employer brand* and the choice of employer. Lars Steinebach, Deputy Managing Director at the Scientific Association for Ophthalmic Optics and Optometry (WVAO) and Master's student at Mainz University of Applied Sciences, explores this topic in his Master's thesis.
The aim of his research is to provide opticians with practical recommendations on how to make working in the optical industry more attractive for employees. Central questions of his work include
- Which job characteristics are preferred by employees in ophthalmic optics?
- What influence do sustainable activities and offers have on the choice of employer in the optical industry?
Lars Steinebach: "In my study, I compare the influence of CSR activities on the choice of employer with other classic job characteristics. For me, the reason for asking this question is to a certain extent the efforts made in the industry to date. There are good models and measures for tackling the issue of sustainability in the optical industry in a meaningful way. However, it has not yet been established to what extent sustainability can be a success factor for opticians. In my work, I now address one of the potential positive influences of sustainability. The aim is to assess the importance of relevant employer characteristics for opticians in German-speaking countries and ultimately to derive practical recommendations for opticians. A large sample is crucial for the success of the work."
To investigate his research questions, Lars Steinebach is addressing a survey to all employees and students in the sector and asking for their support. Participation takes about 8 to 10 minutes. After completing the survey, each participant will receive an evaluation of their own job preferences.
For participation in the survey: https://survey.1000minds.com/18577/augenoptik
* Employer branding describes all measures that a company can take to strengthen its own brand and present itself to potential applicants as a suitable and attractive employer. Employer branding can therefore be translated as "employer branding". The term is increasingly being used, particularly in HR departments, marketing departments, corporate divisions set up for this purpose or by specialized agencies.
