ACUVUE OASYS: New standard box with 90 contact lenses
Following the successful market launch, the premium daily disposable lenses ACUVUE OASYS MAX 1-Day and ACUVUE OASY MAX 1-Day MULTIFOCAL are now also available in the new standard box with 90 contact lenses per pack. With the new pack size, which will be available from June, Johnson & Johnson Vision is rounding off the range of the product family.
Contact lens practitioners can now respond even better to the individual needs of their customers and provide them with sharp, clear vision in all light conditions and a high level of comfort at the end of the day. The packs of 90 daily disposable lenses are particularly suitable for full-time wearers who attach great importance to comfort and provide the reassuring feeling of always having enough contact lenses available. They help to maintain the daily replacement rhythm and are also beneficial for eye health.
In addition, the new 90 standard packs are also a good option for occasional wearers, as the easy availability and lower price create a high incentive to wear contact lenses more often.
Advantages for the contact lens business
"Opticians benefit from the new pack size in several ways," emphasizes Friederike Winkel, Head of Marketing Vision DACH at Johnson & Johnson Vision. "The larger pack brings stable margins and the attractive price positioning of the large pack ensures greater customer loyalty through stockpiling. The expansion of the packaging range is therefore helping to successfully expand the contact lens business and increase sales."
