"The dream duo for your lifestyle" Johnson & Johnson Vision launches new consumer campaign

For many people, glasses are a daily companion. With additional contact lenses, they gain more freedom and flexibility: go to the office with glasses in the morning, go to the gym with contact lenses in the afternoon and choose glasses for a striking style or contact lenses for a natural look when going out in the evening. Under the slogan "The dream duo for your lifestyle", Johnson & Johnson Vision's current consumer campaign focuses on the benefits of ACUVUE daily disposable lenses as the perfect complement to glasses. This helps opticians to exploit the enormous market potential of high-turnover dual wearers.

The figures speak for themselves

Dual wearers, who wear both glasses and contact lenses, are an attractive target group with high growth potential. After all, 4.2 million people in Switzerland need vision correction. 48% of them only wear glasses, but 59% of them are open to contact lenses. What's more, contact lens wearers are more loyal customers than pure spectacle wearers: 90 percent of them intend to buy from the same store in the next twelve months. And last but not least, dual wearers increase sales by up to 42 percent.

The perfect partner for glasses? ACUVUE daily disposable lenses!

It is therefore worth offering spectacle wearers suitable contact lenses, whether during a consultation, when choosing a frame or when collecting their glasses.

"Glasses and contact lenses? For us, this is not an either-or question, but a both-and question. We want to specifically encourage spectacle wearers to test ACUVUE daily disposable lenses - and thus have even more freedom to use the vision correction that suits them best in every situation," emphasizes Katja Schmelzing, General Manager D-A-CH Johnson&Johnson Vision. "Every spectacle wearer is a potential part-time contact lens wearer! With this campaign, we are drawing attention to the willingness of specialist retailers to fit daily disposable lenses and encouraging people to try them out. Our ACUVUE daily disposable lens portfolio with EYE INSPIRED INNOVATIONS offers the right solution for every need. And our partners benefit twice over: from satisfied customers and increased sales."

Now available from specialist retailers

The campaign "Glasses & daily lenses. The dream duo for your lifestyle" is now being played out in specialist stores and digitally. Johnson&Johnson Vision has put together a comprehensive, eye-catching advertising package for participating stores to successfully address the target group: Displays, a consumer brochure, online banners as well as posts and stories for social media channels invite customers to try out the dream duo of glasses and contact lenses. For new wearers, there is a starter kit that quickly makes putting on and taking off the lenses a routine.

Interested opticians can obtain further information from their ACUVUE Account Manager and at www.jnjvisioncare.ch.