MIDO 2024 with even larger exhibition areas
The world's leading eyewear trade fair MIDO, which will take place in Milan from February 3 to 5, 2024, is one of the few events that offers real opportunities for exchange, training and in-depth analysis of a wide range of topics. With experts and speakers from all over the world - including those who are not directly involved in the world of eyewear. The aim: a 360° overview.
MIDO 2024 promises to be full of new features, as can be seen from a new, more accessible website that puts the user experience at the center. And on a special free tool on the app for exhibitors to improve the ability to create leads, better trade ROI (return on investment), personalize and better target the experience for visitors to your stand, but also analyze stand performance. It is expected to be launched shortly before the event - with a special communication to all MIDO 2024 exhibitors.
MIDO 2024 has unveiled the exhibition spaces that will host the major international players, small and medium-sized enterprises and start-ups in this edition of the fair: 42,000 square meters of exhibition space, 20% more than last year! Seven pavilions with innovative, detailed, creative and trendy designs that will take the fair back to the pre-pandemic era. Eight exhibition areas in which the companies and their products are the absolute protagonists.
Halls 1,2,4 and 6: Fashion District and OTTICLUB for the world's largest eyewear manufacturers
The Fashion District, located between Halls 1, 2, 4 and 6, traditionally welcomes the world's largest eyewear manufacturers, the best-known brands and all companies inspired by fashion and luxury. This year, the MIDO events will take place in Hall 1, in the OTTICLUB area. This is one of the focal points of the fair, where international experts will share experiences, visions, inspirations, knowledge and ideas about market trends, the role of consumers, new technologies, digitalization and much more. Another focus that is particularly close to MIDO's heart is sustainability and integration by analyzing the social impact of production activities that affect the entire supply chain.
The latest innovations in ophthalmic lenses in Hall 3
The Lenses area in Hall 3 is reserved for the fascinating world of ophthalmic lenses, where all the major manufacturers in the industry worldwide will be presenting the latest technological innovations to improve vision. The Design area is once again dedicated to creativity and experimentation. A real laboratory that encompasses the Design Tech area. This is where design meets technological innovation and completely new models are created in exclusive and revolutionary colors, materials and styles.
The Academy area, which is constantly growing and will welcome 85 exhibitors this year, is an exclusive incubator reserved for companies that value and focus on designers and their creativity. In the immediate vicinity of the Academy, but with its own identity, is the Start-Up area, where 16 up-and-coming companies will be represented. An international showcase dedicated to young people who can present their trendy collections to the world. With an eco-responsible set-up, made from recycled and recyclable materials, in line with the event's environmental responsibility program.
Halls 5 and 7: FAiR East showcases the past and future of the Asian business world
This year, pavilions 5 and 7 are reserved for the FAiR East area, where large and small companies from the Asian business world are represented, where you can experience tradition and innovation, memories of the past that are constantly evolving and focused on the future.
Hall 6 is reserved for technology and equipment
And last but not least, MIDO Tech in Hall 6, which is the largest international exhibition area for machines, raw materials and components. Here you will find the most modern, technological and sophisticated equipment for processing ophthalmic lenses, manufacturing frames and finishing products.
- The list of exhibitors, which is constantly being expanded, is available online on the official MIDO website: https://www.mido.com/en/exhibitor-list
- You can register for the industry's most international trade fair by completing this form: https://www.mido.com/en/entry-pass
- To stay up to date, please visit the new website www.mido.com and the official social channels Instagram (@mido_exhibition), Facebook (@MIDOExhibition), Twitter (@MIDOExhibition) and Linkedin
