Mido 2025: Nominations for awards now open

The Certified Sustainable Eyewear Awardlaunched by MIDO in collaboration with ANFAO and Certottica, is being awarded for the third time and evaluates sustainability in the eyewear industry on an international level. Participants can nominate sunglasses, spectacle frames or spectacle cases. An expert jury evaluates the submitted products, which must have been manufactured in accordance with the principles of sustainability: Recycling of materials, reduced consumption in production and distribution and optimization of the supply chain are some of the criteria used by the jury to determine the winners.

Until January 15, MIDO exhibitors can also register their stands for participation in the Stand Up For Green Award which recognizes the most sustainable stand in terms of environmental compatibility and use of materials. The award was born from the idea of recognizing the commitment to environmental protection and the emphasis on good practices for sustainable living. The jury bases its decision on the presentation of the stand, the level of innovation, the originality and the ability to convey a positive message to the public about the importance of green choices for the future of humanity and the planet.

Opticians from all over the world have until January 8 to register for the Best Store Award to apply. It honors the best international optical store and is divided into two categories: Design and Innovation. An international jury made up of design and retail experts, managers, creative directors, journalists and designers decides on the winners on the basis of the outstanding shopping experience, atmosphere, furnishings and materials or a special design of the sales area (for the Design category) and for digital and traditional communication, interaction, customer service offered and the history of the store and its human and emotional qualities (for the Innovation category).

New this year is the first edition of the Sergio Cereda Design Awardwhich recognizes emerging Italian talent in eyewear design. The award, which was announced at the last edition and honors Sergio Cereda, an influential designer in the optical industry, was developed by Harvey Ross, founder of Viva International Group, CEO of Optyx Retail Group and founder of HMR Holdings, in collaboration with the Cereda family and MIDO. The 10,000 dollar prize has the motto "Eyewear in its purest form: Balancing Proportion and Harmony, Innovation and Refraction Point". Entrants are asked to create designs that demonstrate a deep understanding of styles and models and balance innovation and creativity. Candidates must be at least 30 years old and enrolled in or recently graduated from a design school in Italy. Applications can be submitted via this link https://optyx.com/sergio-cereda-award-application-europe/ and must be received by November 30, 2024.

The presentation of the Mido Awards and the Sergio Cereda Design Award will take place at an official ceremony during Mido.