MIDO - a new eyewear perspective
MIDO is the place to be: the only event in the world that covers the entire production chain, the only one with over 1200 exhibitors from 50 countries and visitors from 160 nations: February 8-10, 2025, Fiera Milano Rho.
Seven pavilions and eight exhibition areas where the entire industry is represented: from lenses and frames to machinery, from materials to technologies, from furnishings to components, from culture to education. Intensive communication, both traditional and digital, is also one of the key elements of the trade fair, which contributes significantly to achieving the participation targets.
The eyewear universe has been meeting at MIDO every year for over 50 years to discover new collections, acquire new knowledge, get informed thanks to the numerous events, increase brand awareness and, above all, do business!
