MIDO is ahead of the times and uses the latest technological solutions on the web
The new website of the international eyewear fair, which will take place at Fiera Milano Rho from February 3 to 5, 2024, is online. It is not just a graphic redesign, but a fundamental change aimed at ensuring digital accessibility, encouraging user participation and avoiding discrimination of any kind.
In this as in many other areas, MIDO is ahead of its time and is renewing its website https://www.mido.com/en/ almost two years in advance in order to comply with European legislation, which will require digital accessibility from June 2025 with the European Accessibility Regulation.
The creation of the new website, which is available to all stakeholders at the eyewear fair, represents an important step for MIDO to raise awareness of digital accessibility and inclusion among industry players, which will continue with further technological developments that promote exchange and dissemination.
The key words of the layout are "less is more": an essential design in the lines, elegant and accessible, once again entrusted to the creative director of MIDO communication campaigns Max Galli, in collaboration with Mixer Group. A thin lettering, larger but never shouting. A website with great attention to detail, designed to promote user-friendliness and provide all the key information intuitively and quickly on the first few pages.
From a technical point of view, whose development and implementation was entrusted to Alea.pro, the new website focuses on the user experience to ensure fluid, accessible and unhindered navigation for every visitor, in accordance with the Web Content Accessibility Guidelines 2.2. Thanks to artificial intelligence, for example, users with mobility and cognitive disabilities such as blindness, low vision, color blindness, dyslexia, epilepsy, ADHD, etc. (also with temporary disabilities, e.g. after accidents) will be able to have an optimized experience. (also with temporary disabilities, e.g. after accidents) can have an optimized experience. The website therefore offers users over 100 functions on request to adapt their browsing experience to their needs, e.g. speech synthesis, dictionary and suggestions, text magnification and spacing, color contrast, etc. Another new element is the implementation of a font specially developed for dyslexics, which improves the legibility of texts.
In its role as world leader among eyewear trade fairs and major annual events in Italy, MIDO can only ever look ahead, implement solutions and make forward-looking and progressive decisions in order to propose to its stakeholders not only the innovations of the present, but to be ahead of the times by knowing how to read and interpret future developments.
