New Opti 2026 campaign: Brighter, livelier, more multifaceted
We Are Opti is entering its third round - revitalized according to the motto "same, same, yet new and different": six new Opti brand ambassadors plus a lively, multifaceted design that reflects Opti's dynamism and creativity.
Following the great success of the Opti Faces for the last two Optis, the We Are Opti 2025/2026 campaign is entering a third, newly designed round: Curtain up for the new brand ambassadors! Three women and three men from the optical industry are lending their charismatic and (as yet) unknown faces to Opti 2026. These six brand personalities are embedded in a lively, dynamic design with a bright, opti-mistic appeal.
This makes the Opti 2026 campaign an even clearer commitment to shaping Opti together, to the meeting place of the optical industry and its related sectors, to passion, with the clear statement: We can only be Opti together!
Cathleen Kabashi, Director Opti: "I am delighted with this impressive mix of strong personalities. Their passion for Opti and ophthalmic optics is infectious! No wonder: all six are inspiring representatives of our Opti community. As great ambassadors, they will accompany us on our way to Opti 2026, supported by the new, brighter, positive look and feel. This strengthens the sense of community in the industry - both in the run-up to and then, of course, at Opti!"
And these are the new, strong Opti personalities:
Reya Kons - Lecturer at TH Brandenburg and Berlin University of Applied Sciences:
"Opti is a highlight for me every year - meeting colleagues, great discussions, new impulses and ideas and lots of fun. It's the perfect mix of exchange, inspiration and enjoyment of our industry."
Christian Metzler - Photographer and passionate collector of glasses, Pforzheim:
"Opti is a unique event for me - although I know what to expect, I am always surprised and happy at Opti. It's the innovations, the design and the annual reunion with people who share my enthusiasm for eyewear and who I see as friends. The best thing about it: there are more and more of them every year."
Fola Osu - Sales representative, Böblingen:
"Opti is a unique event of reconnection - this is where new collabs are created, fresh ideas flow and inspiration is shared. Away from business, it is a celebration of creativity, encounters and the true art of the eyewear and design world."
Tom Luis Platten - Student B.Sc. Ophthalmic Optics/Optometry, Munich University of Applied Sciences; Platten Optik & Akustik, Kastellaun:
"Opti combines trends in fashion and technology with fresh ideas for the future. For me, it is the ideal place to maintain contacts and find out about specific developments in the industry."
Daniela Steinkämper - Management Purchasing & Sales, Viehoff Group, Münster:
"Opti offers an incomparable platform for discovering the latest innovations and trends in the optics industry, as well as for exchanging ideas with industry colleagues and suppliers. For me, this makes it the most important event of the year - an unmissable event for professionals and opti(k) enthusiasts!"
Camilla Stramare. CEO Strato Eyewear, Quero Vas (BL), Italy:
"The Opti is characterized by its ideal size and its inviting atmosphere. Both create the perfect setting for good contacts. As a representative of the industry, Opti allows me to put the spotlight on incredible craftsmen and women who rarely receive the recognition they deserve."
The upcoming Opti dates for your diary
Opti 2026: January 16-18, 2026
Opti 2027: January 29-31, 2027
Opti 2028: January 14-16, 2028
Source: www.opti.de
