Silmo Futurology - Ophthalmic optics in the year 2035

Technological innovations and interactive experiences highlight the various future paths of the sector, which visitors can discover at various test stands.

1. the store / workshop of tomorrow

The physical and virtual worlds come together to explore new approaches to point of sale design, with the aim of making the customer journey more efficient and intuitive.
Digital experience: In this section you will learn how mobile technologies and AI are changing traditional eye tests.
Eye tests and personalized measurements: Virtual reality headsets simulate different lens solutions, while 3D scanners enable precise measurements for optimal eyewear personalization.
Virtual customization and local production: The creation of individual glasses is possible with the help of AI. A personalized avatar facilitates the virtual fitting of frames, and 3D printing produces the glasses in real time, complemented by on-site edging and fitting of the lenses for 1001TP3 local production without kilometers!

2. central area: The latest innovations

At the heart of Futurology is a space for learning and sharing, where the latest innovations are presented.
Pitches/Workshop: A circular stage with two walkways set up for dynamic presentations, start-up pitches and interactive workshops.
Connected products: 5 displays show connected products, while a special display presents a concept for connected glasses that emerged from the work of the expert committee. These displays offer an insight into future trends and technologies that will change everyday life.

3rd AR/VR/XR Experimental Area

The real and virtual worlds not only overlap, but exist together to offer unique and surprising immersive experiences.
Virtual Experiences: An area dedicated to RX experiences and visual impairment awareness, created in collaboration with Arts et M©tiers to understand the challenges of visual impairment through immersive simulations.
Smart product demonstrations: Two smart glasses, Meta and Pulse Audition, will be showcased for visitors to experience these smart glasses with advanced features that combine comfort, design and technology.

TRENDS BY SILMO - FORUM EXHIBITION

The FUTUROLOGY space, which explores the near and distant future, mirrors the TRENDS EXHIBITION, which offers a look at the images, shapes, colors and materials of different eyewear, a comprehensive overview that highlights the best eyewear and sunglasses from the exhibitors at the fair. A stage set that is complemented by an edition of TRENDS by SILMO as a real trend book. The four identified trends to follow:

Free Colorama

Monochrome, bi-colored, tri-colored and multi-colored - the glasses present color palettes that are not afraid to show bold color combinations to chase away the dark thoughts.

Virtuous simplicity

The serene design boasts a minimalist style without frills, which is the pinnacle of clean design. Metal leads the way, but acetate knows how to shape up to secure a place in this pursuit of streamlined design.

Classic variations

They are timeless and always remain in fashion. Classics have an appeal that enables them to effortlessly survive all eras and fads. And they can reinvent themselves without ever going round in circles!

Full sun

Sunglasses are playing an increasingly important role in the eyewear sector (with or without the sun!). They have become an accessory that is perfectly integrated into the collections of the major luxury and fashion brands, while established or new creative eyewear manufacturers are carving out a place for themselves in this sector with an extensive range.

DESIGN COMPETITION 2024: REWARDING BOLDNESS

The 2024 OPTICAL AND EYEWEAR DESIGN CONTEST is part of the major program to upgrade the sector and is open to students from design schools around the world. This year, the focus is on the changing role of accessory eyewear, exploring the possibilities for new functions and the innovative uses that result. Led by renowned designer Olivier Jault, the competition encourages students to rethink eyewear beyond its traditional function and incorporate unique features that meet the new needs of our modern society.

SILMO D'OR: REWARD FOR EXCELLENCE

The SILMO d'OR is the highest accolade for the talent of the industry's players and is awarded by a jury of experts. The solemn and prestigious ceremony will take place in an exceptional location in Paris and will mark the 30th anniversary of the SILMO d'OR awards. All nominated and award-winning products will be exhibited in Hall 7, where the innovations and talents of our sector will be particularly well showcased.

SILMO ACADEMY: SCIENCE FOR THE BENEFIT OF OPTICS

The SILMO ACADEMY is a high-profile scientific symposium that highlights progress, debate and reflection in the industry and will take place in a new format this year. A grant of €10,000 will also be awarded to support a research project in the field of vision and optical sciences.

SILMO 2024 promises to be an important event for the entire optics sector, combining innovation, reflection and debate to anticipate the challenges of tomorrow.