The momentum of the present and future - SILMO 2024
SILMO Paris 2024 is ready to welcome all players in the optical industry from September 20 to 23. More than 900 exhibitors will take part in the event and 1,500 brands from 144 countries around the world will present their offerings.
This important event takes place over 75,000 m² (Halls 6 and 7) and provides a first-class platform for an in-depth look at the latest technological developments, product innovations and trends shaping the future of the optics industry worldwide.
The success of SILMO Paris is due to the breadth and depth of its offer, which covers all components of the sector: eyewear, lenses, machinery, POS layouts and stands, retail chains and central buying groups, training, etc. As an international hub for business, the fair also owes its success to the numerous tools for review and analysis, as well as the unique spaces for the exchange of ideas to better anticipate the future of the optical and eyewear industry, which are grouped under the SILMO NEXT banner. This concept explains the fair's intention to be at the forefront of the aesthetic and technological challenges of a sector that is firmly focused on the future.
Eric Lenoir, Director of SILMO trade shows, emphasizes the transformative impact of artificial intelligence on the optical industry: "From intelligent, AI-equipped eyewear designs to revolutionary tools for opticians, the possibilities are many. Imagine eyewear that can instantly translate speech via an integrated camera, or mechanisms that proactively detect serious health problems such as heart attacks or Parkinson's disease. This rapid development requires professionals to adapt quickly, as AI could potentially replace traditional opticians without proper training."
At the same time, the development of new technologies such as in-store 3D printing will redefine eyewear manufacturing and increase automation, reducing the environmental impact. This transformation will allow opticians to focus on high value-added services and become true consultants for visual comfort and healthcare, even integrating features such as audio technology and fall prevention.
In this ever-evolving landscape, it is essential for opticians to understand these changes in order to remain relevant and successful. Meta has announced that in a few years, connected glasses will replace smartphones, which will change the traditional role of the optician. To remain relevant, professionals will need to reinvent the shopping experience, focus the offering on customer service and innovation, while overhauling the economic model to remain competitive in the coming decade.
SILMO PARIS 2024 continues to underline its intention to remain at the forefront of the aesthetic and technological challenges of a forward-looking industry. From September 20-23, the different areas of the show will offer the opportunity to discover the optical and eyewear industry of the future, reflecting this ambition to always be one step ahead.
