Curtain up for opti 2024!
Three powerful days in four full halls: Curtain up for opti 2024 - the industry's international stage from January 12 to 14, 2024 Expand your own competitiveness, experience trends, enable good vision: The big players and numerous newcomers answer the urgent questions of the optical industry.
"400 exhibitors on 44,000 square meters of exhibition space - that's an excellent forecast for the upcoming opti 2024," says opti Exhibition Director Cathleen Kabashi. "Key players such as Zeiss, Hoya, CooperVision, Silhouette, Marcolin and many more are committed to the event and are actively shaping the trade fair program in line with our motto #weareopti." New highlights: "Trendradar by opti" and the "opti Sustainability Award".
After the enforced corona break, the protagonists are delighted to be back on board, here are a few voices of the big players Christoph Hinnenberg from Sales Management Zeiss, for example, is convinced by the international trade fair for ophthalmic optics and design: "We at ZEISS are delighted to be back live at opti 2024. Virtual formats play a major role and have established themselves. But face-to-face meetings and direct exchanges with opticians are important and welcome right now." Tom Smits, Managing Director of Silhouette, continues: "opti has always been THE industry event in Germany, it plays a very important role for us from a sales perspective and we have high expectations for 2024." And Johannes Zupfer, Managing Director of CooperVision: "We are highly motivated and look forward to meeting people in person in Munich."
New areas, hubs and awards at opti 2024
In four equally exciting halls, opti offers plenty of space for innovative products, start-ups and industry topics such as defining future trends, sustainability and promoting young talent. With these three topics, among others, opti has its finger on the pulse of the times. This is also reflected in the Myopia Hub, Sustainability Hub and Trend Hub areas at opti, where the "Trend Radar by opti" showcases forward-looking trends in the industry.
Several awards recognize outstanding projects and ideas with attractive prizes: For the first time, the opti Sustainability Award honors opticians with leading examples of sustainability in practice in the optical industry. In the fields of social, economic and ecological issues, the award is based on relevant company initiatives such as the design of business premises, approaches to avoiding microplastics, alternative energies, climate-neutral behavior, diversity and much more. The jury of renowned experts from IG Nachhaltigkeit will decide on the winners. Applicants can submit their projects to opti until November 15, 2023.
The 3rd opti BOX AWARD is the proven springboard for newcomers to the industry. Here, new, young frame labels can apply for one of the coveted opti boxes. In addition to the attractive prizes, the added value is the increased attention from visitors through the live award ceremony at the trade fair and through communication on all opti channels, before, during and after the trade fair, online and offline. Value of the trophy: a 2,000 euro credit for stand rental plus a four-figure PR booster.
Social networking touchpoints: Runway Bar, Campus and opti Party
The opti Party is back and continues a popular tradition, this time with an extra youngster area for the next generation of opticians. The next generation of the industry will also benefit from the broad opti Campus program. The opti Runway Bar is another touchpoint for ideal networking and exchange. Informative events, round-table discussions and forward-looking presentations round off the portfolio.
opti Connect - transparency for exhibitors and visitors
Beyond the function of the exhibitor catalog, opti CONNECT, the new, digital form of exchange and meeting for exhibitors and trade fair visitors, enables more planning security in terms of a successful trade fair visit. Visitors can put together their own personal program in advance and receive recommendations based on their interests. Exhibitors can advertise their offers to specific target groups, network with interested parties and send trade fair tickets to customers. The platform with its relevant topics runs before, during and after the trade fair.
You can access the current list of exhibitors via: www.opti.de/messe/opti-connect
