Bausch + Lomb receives the German Health Award in the field of contact lenses
Bausch + Lomb has once again been recognized as a popular manufacturer of contact lenses. A few days ago, the company received the German Health Award in the contact lens sector and was particularly impressed by its wide range of products. The award is presented by ntv and the German Institute for Service Quality (DISQ) to the most popular healthcare providers in Germany.
The German Institute for Service Quality and the news channel ntv presented companies with the "German Health Award" consumer prize for the third time on September 11 as part of the BIG BANG HEALTH festival. The event, which was opened by Prof. Dr. Jochen A. Werner, Medical Director of the University Medical Center Essen, took place this year at the Heeresbäckerei in Berlin. Brigitte Zypries, former Federal Minister of Economics and Chairwoman of the DISQ Advisory Board, presented the awards to the winners. Bausch + Lomb took second place in the award for the most popular contact lens manufacturer.
Confirmation of ambitions
"Winning the German Health Award 2024 for our contact lenses and care products for the second time confirms our ambitions at Bausch + Lomb. The best result in two of the four categories "Offer" and "Willingness to recommend" is both a strong sign and an incentive for us. At Bausch + Lomb, we want to offer a versatile and innovative contact lens portfolio that is precisely tailored to the needs of consumers. This award by the vote of contact lens wearers shows that we are on the right track," says Thomas Mühlberg, Senior Professional Services Trainer DACH at Bausch + Lomb.
Over 45,000 consumers surveyed
Using an online panel representative of the population, the German Institute for Service Quality surveyed over 45,000 German consumers aged 18 and over and examined customer satisfaction with providers from the healthcare sector in the areas of value for money, product range, customer service and willingness to recommend. The evaluation assessed numerous individual aspects such as: Value for money, quality and benefits of the products or services, variety of offers, reliability, contact options on site, by phone, chat, email and via social media channels, as well as responses to customer inquiries in terms of advisory skills and friendliness.
553 companies evaluated
The German Institute for Service Quality evaluated 553 companies for the award, of which 501 providers received 80 votes each in the individual evaluation. Bausch + Lomb particularly impressed with its wide range of products. In addition, the company was the contact lens manufacturer that most respondents would recommend. As a result, Bausch + Lomb achieved second place in terms of overall popularity, ahead of all major contact lens providers in Germany and 1.6 percentage points behind the first-placed company.
Caption 1: The winners in the Contact Lens Manufacturers category of the German Health Award 2024.
Caption 2: Thomas Mühlberg (right), Senior Professional Services Trainer DACH at Bausch + Lomb, in conversation with Thorsten Knippertz from ntv, the presenter of the German Health Awards 2024.
Image source: Thomas Ecke / DISQ / ntv
About the DISQ Institute
The German Institute for Service Quality pursues the goal of improving service in Germany. The DISQ has been conducting competitive analyses on behalf of the media since 2006. These show who is leading in terms of service from the customer's point of view. In this way, the DISQ Institute ensures greater transparency in the selection of the best. The German Institute for Service Quality is the best quality compass for smart consumers. Former Federal Minister of Justice Brigitte Zypries (2002-2009) was appointed Chairwoman of the Advisory Board. After her time in federal politics, the former minister is increasingly focusing on topics such as start-ups, digitalization and networks. Brigitte Zypries: "With its independent market analyses, the German Institute for Service Quality provides consumers with guidance and thus promotes fair competition. This is an important task, especially in view of the challenges posed by the digital transformation in business and society."
About Bausch + Lomb
Bausch + Lomb is one of the leading international manufacturers of eye health products, including contact lenses, surgical instruments and pharmaceuticals. The company is uniquely positioned internationally with its complete range of optical products: Everything from a single source for the correction of defective vision and the treatment of eye diseases - multi-layered expertise for pharmacists, opticians, ophthalmologists, laser centers and their patients and customers. The company employs around 900 people at its second-largest pharmaceutical site worldwide in Berlin-Spandau.
