Maui Jim celebrates 'Ekahi: Stylish collection launch and rebranding party with brand ambassador Evan Mock
At the beginning of February, Maui Jim presented the 'Ekahi collection, the new collection of polarized sunglasses, in Milan at an exclusive party attended by over 900 guests. Among them were industry experts, loyal customers, representatives of the international press, influencers and trend-conscious members of the Maui Jim 'Ohana, which means "family" in Hawaiian.
The new 'Ekahi collection combines advanced technology with a modern design approach, while remaining true to its origins, the love of Hawaii. Versatile shapes, bright colors and patterns reflect this skillfully.
"'Ekahi" means "one" in Hawaiian
Elements that are closely intertwined with the Maui Jim identity can be found again and again in the sporty models. The wavy pattern, for example, is reminiscent of the ebb and flow of the tide, but also represents the peaks and valleys of the island. The Hawaiian Native pattern is inspired by the intricate, geometric motifs of traditional Hawaiian textiles and can be found on the temples of some of the models. The slash motif, the dynamic lettering of the Maui Jim logo, is also a recurring element. To further honor Maui Jim's roots, each model in the 'Ekahi collection has a Hawaiian name.
Innovative PolarizedPlus2 technology
A special feature and unique selling point of all Maui Jim goggles is the PolarizedPlus2 lens technology developed in 2004. This innovative technology contains several lens coatings that reduce glare, offer UV and blue light (HEV) protection, provide colour enhancement, guarantee scratch resistance and are both water and oil repellent.
New collection with three main segments
The new collection comprises three main segments: MauiPure, MauiBrilliant and SuperThin Glass - based on the names of the company's own lens materials. Their specific properties are ideal for outdoor sports or other outdoor activities and also cater to different tastes and target groups.
Rebranding party with brand ambassador Evan Mock
At the beginning of February, Kering Eyewear CEO Roberto Vedovotto hosted a party with over 900 guests in Milan to celebrate the launch of the new Maui Jim collection 'Ekahi and the corresponding rebranding under Kering Eyewear. Special guest was the new brand ambassador Evan Mock, versatile actor, skater and face of the "Color You Can Feel" campaign.
Upon arrival, guests were symbolically whisked away to world-famous Hawaiian beaches and their sunsets, as Maui Jim allowed key elements of its brand DNA to become part of the city for one night. Guests were offered the exclusive opportunity to discover the new 'Ekahi' collection. The first collection designed and produced by Kering Eyewear.
1:1 experience of PolarizedPlus2 technology
The event allowed participants to try on the dynamic new sunglasses and experience the exceptional PolarizedPlus2 lenses up close using special polarized video screens. With the help of an innovative surf simulator inspired by the arcades of the 80s, players were able to challenge each other and fully immerse themselves in the Maui Jim world. This type of "retailtainment" will also soon be available at selected authorized Maui Jim dealers worldwide.
Other notable personalities and friends of the house who attended the event included Giulia Calcaterra, Ignazio Moser, Bogdan Gnatovich, Maud Le Car, Kyllian Guerin and Yousef Alsudais.
