Philipp Plein presents the new 2024 eyewear campaign with Madalina Ghenea
The incredible setting of Philipp Plein's Spring/Summer '24 fashion show becomes the backdrop for the eyewear campaign launching the new collection developed with De Rigo. A modern, colorful, 80's style amusement park with a real carousel at its center, immersing viewers in a whirlwind of boldness and fun that is so typical of the brand.
Photographed by Mattia Guolo, the spring/summer 24 campaign featuring Philip Plein himself and actress Madalina Ghenea captivates with its captivating and provocative shots, which show the two protagonists in a sensual game and express a lifestyle of opulence, positivity and pleasure.
In the foreground of the images - alongside Philipp Plein and Madalina Ghenea - are the models from the brand's new eyewear collection. Eyewear with a maximalist aesthetic, extraordinarily iconic, designed for eccentric men and women who love luxury and do not want to go unnoticed. Stylistic innovation, the sophistication of the materials, attention to detail and craftsmanship give rise to a collection that epitomizes Philipp Plein's "Made in Italy" style.
The eyewear collection for spring/summer '24 consists of 21 models, 12 sunglasses and 9 optical frames. The official launch will take place from the end of February via the De Rigo distribution network, which includes the world's most prestigious optical stores and department stores as well as Philipp Plein boutiques.
About the Philipp Plein Group
The German designer Philipp Plein founded his eponymous luxury fashion brand 25 years ago and has since developed it into one of the largest and most renowned independent fashion and luxury brands in the world. The PHILIPP PLEIN Group, based in Lugano, Switzerland, employs over 700 people and also owns, operates and develops the Billionaire and Plein Sports brands. Characterized by an unconventional and non-conformist style combined with impeccable craftsmanship, PHILIPP PLEIN Group products are available in prestigious boutiques and department stores around the world and in over 110 mono-brand stores worldwide, including flagships in Milan, Paris, Barcelona, Berlin, Dubai, Los Angeles, Las Vegas, Shanghai and Singapore. Distribution is handled by De Rigo, a world leader in the design, production and distribution of high quality frames and sunglasses.
