Safilo Group presents new eyewear trends at Opti
The Safilo Group, a leading company in the eyewear market for the design, production and distribution of sunglasses, optical frames, helmets, ski goggles and outdoor eyewear, took part in Opti, which took place in Munich from January 31 to February 2, 2025.
The latest collections of brands from the Safilo Group portfolio were presented at the stand, with a special focus on Carrera, Polaroid, Eyewear by David Beckham, Boss, Hugo, Tommy Hilfiger, Marc Jacobs and Carolina Herrera. In addition, the Safilo stand featured a dedicated corner for You&Safilo, Safilo's B2B e-commerce platform for opticians. This includes OmniabySafilo, the digital marketing content platform to drive sales through website, social media and in-store initiatives. In addition, a first insight was given into the new training platform Safilo MyKey, which aims to further strengthen the business of opticians.
New partnerships and licenses
Safilo continues to expand its partnerships and license agreements. This includes the latest long-term cooperation with the Authentic Brands Group for David Beckham's eyewear collection, which further strengthens the brand portfolio. In addition, the partnership with Under Armour has been extended until 2031.
Trends in the Safilo spring/summer 2025 eyewear collections
The new eyewear collections are characterized by a harmonious balance between digital colors - such as noble jade green - and vibrant tones such as yellow and ochre. These two color worlds merge in each collection to create a mix of earthy tones that create a connection to nature and shades inspired by technology - a perfect symbiosis of the natural and digital universe. Wraparound models, mask glasses, cat-eye and hexagonal shapes are among the trends for spring/summer 2025.
"Vibrant Ocher" - Vibrant ochre as a highlight
The intense ochre tones underline the oversize design of the Carrera sunglasses and the sporty, close-fitting Carrera Ducati models (model CARDUC 055/S). The Eyewear by David Beckham aviator glasses (model DB 99 Voyager) also make a statement with their ochre-colored lenses. Further accents in bright yellow can be found in the sunglasses by Marc Jacobs (model MJ 804/S) with eye-catching yellow temples and the gold-colored metal frame by Boss (model BOSS 1756).
Digital Colors - Sophisticated digital colors set accents
Metallic nuances:
Precious shades of jade enhance the metal cat-eye sunglasses from Polaroid, as well as the rectangular sunglasses from the Eyewear by David Beckham collection (models PLD 6234/S and DB 7131/S). A darker jade green emphasizes the mask-shaped sunglasses from Carrera (model CA 1075/S). Men's sunglasses from Boss and Hugo set striking accents with dark, metallic lenses (models BOSS 1767/S and HUGO 1338/S).
Expressive shapes - eye-catching designs for the coming season
The Marc 798/S sunglasses impress with an oversized, two-layer acetate butterfly shape, decorated with The Sunglasses logo and multicolored crystals on the front. This model is available exclusively in black with a golden The Sunglasses logo and gray lenses.
The sporty wrap-around sunglasses from Carrera Ducati (model CARDUC 055/S) feature purple lenses for a bold look. Hexagonal acetate sunglasses with dark lenses from Tommy Hilfiger (model TH 2212/S) and optical frames from Hugo (model HUGO 1366) are among the must-haves of the spring/summer 2025 season.
Source: www.safilogroup.com
