Sergio Ramos advertises for Tommy Hilfiger's Polo Pique eyewear campaign
Tommy Hilfiger, a subsidiary of PVH (Calvin Klein, Tommy Hilfiger, Warners, Olga, True & Co) celebrated its 2023 Polo Pique eyewear campaign on March 29 at the Palais de Tokyo in Paris. The Tommy Hilfiger brand is known for its collaboration with innovators from all cultural fields. This time, athletes and performers were invited to the center for modern art.
The legendary footballer Sergio Ramos, the DJ group Bon Entendeur, 6KNOWS, Ugo Ciulla's dance troupe and professional skateboarders Samuel Partaix, Robin Bolian and Lofti Lamaali all took part.
Testimonials for Tommy Hilfiger's Polo Pique eyewear campaign include Sergio Ramos, halfpipe snowboarding world champion Scotty James and adventurer Nick Pescetto. The sports-inspired collection, which was designed and manufactured by the Safilo Group S.p.A., features design highlights such as the brand's logo flag in red, white and blue. The frames feature new lenses with high-contrast technology that provide protection from the sun's rays while retaining the cool American look that is typical of the brand.
"The shoot for the campaign was great," says Sergio Ramos. "The team, the set, the outfits and, of course, the fact that we were the first to try out the new Tommy Hilfiger glasses. Music, city atmosphere and fun. It's always a great experience. Tommy Hilfiger glasses offer everything you need: Design, comfort and a cool touch. I couldn't be happier with my glasses and the great collection that is currently being launched."
The Spring 2023 Polo Piqu© eyewear collection is available on tommy.com, in Tommy Hilfiger stores worldwide and through select partners. Friends of the brand are invited to join the conversation on social media at ##TommyHilfiger and @TommyHilfiger
Photographers: Vincenzo Schioppa, Jonathan Santoro Videographer: Byron Rosero
