Fantastic view of the Eternal City
Fashion house Brunello Cucinelli and EssilorLuxottica signed a ten-year license agreement in November 2022, preceded by the first capsule collection with Oliver Peoples, the exclusive brand of the French-Italian group, in 2021. The creative teams worked together throughout 2023 to launch the first prestigious "Brunello Cucinelli" eyewear collection. The event was celebrated on March 21 in Rome.
To celebrate the official launch of this first eyewear collection, Brunello Cucinelli and EssilorLuxottica hosted an exclusive cocktail and dinner in Rome on March 21. Guests were able to discover the new collection in the spring evening light. The Villa Aurelia provided a picturesque backdrop with a fantastic view of the Eternal City. The evening's guests included Karolina Kurkova, Leonie Hanne, Emma Brooks, Moritz Hau and Toby Huntington-Whiteley.
Collection with five sub-collections
The ss24 Brunello CCucinelli sunglasses and prescription collection with timelessly elegant designs is divided into five sub-collections. Each individual model combines masterful workmanship with tasteful details that often incorporate references to iconic elements of the brand into the design. For example, the metal, titanium and acetate frames feature elements inspired by jewelry, the coat of arms of the brand based in Solomeo/Umbria or the emblematic Monili pearls.
Brunello Cucinelli, Executive Chairman and Creative Director of the fashion house, says: "Leonardo Del Vecchio once confessed to me: "Dear Brunello, I don't know if the glasses we make are beautiful. But they are definitely made in the best way in the world! Today, when I admire the outstanding result of this great work and harmony, I think of the words of this kind, strong-willed, steadfast and friendly man, who saw in his company in Agordo what he liked to call the "beautiful factory", a bit like me in Solomeo. Leonardo could dream and transmit his enthusiasm to all those who worked with him, especially to the highly esteemed Francesco Milleri who, with his special and brilliant humanity, knew how to create a relationship of respect and cordiality between our two teams, a measured approach that is the basis of any humanistic endeavor. The phenomenal product that emerged from this cordial collaboration is an outstanding piece of luxury craftsmanship and Made in Italy, recognized and appreciated worldwide. Plato said: "Beauty is the splendor of truth". So I sincerely hope that our glasses, which are so true and beautiful, will please customers and have the success they deserve".
Francesco Milleri, President and CEO of EssilorLuxottica, adds: "The Brunello Cucinelli fashion house has succeeded in creating a new concept of luxury based on respect for work and its dignity, which is its true and deepest soul. We are united by more than an agreement: Brunello Cucinelli is not only a great entrepreneur, but also a friend whom I respect and admire. The collection we have worked on under the creative direction of him and his family expresses all these values and perfectly combines technology and the highest craftsmanship".
