New online seminars provide impetus for the contact lens business
Optimal care for people with presbyopia and the latest findings from research with added value for practice - with these key topics, the free online seminars from Johnson & Johnson Vision Institute provide opticians with valuable impetus for customer acquisition, consultation and fitting.
With its interactive, practice-oriented training seminars, Johnson & Johnson Vision supports opticians in expanding their knowledge and skills and successfully exploiting their business opportunities. For example, with the optimal care of people with presbyopia.
Over half of the population in Switzerland is aged 46 and over and will therefore soon be confronted with presbyopia. The potential is therefore huge and the market offers excellent opportunities for dedicated contact lens specialists. Many of those affected know little about the advantages of multifocal contact lenses. This is where dedicated opticians can score points with their extensive expertise, individual advice and competent fitting.
The Johnson & Johnson Institute provides the necessary knowledge in its extensive digital training program, currently with seminars on findings from presbyopia research and information on innovative technologies for multifocal lenses, for example.
In addition, scientific topics on the anatomy and physiology of the eye (CLEAR report) and the assessment of the anterior segment of the eye are in high demand and will be repeated at the end of the year: "We are always very pleased that, in addition to our practical seminars, the training courses on scientific topics and research results are also very popular," emphasizes Marco van Beusekom, Senior Manager Professional Education and Development D-A-CH & Benelux at Johnson & Johnson Vision. "After all, the knowledge imparted there forms the basis for successful adaptation."
The one-hour online events run easily via the Zoom video conferencing system. A chat function enables discussions, and individual questions are also answered. Participants particularly appreciate the expertise of the renowned speakers, the professional exchange and the practical relevance and interactivity of the seminars.
